Amazon Launches Data Analytics Tools for Brand Sellers

Amazon Launches Data Analytics Tools for Brand Sellers

Amazon has launched two new features, "Search Performance" and "Search Term Performance," to help brand sellers refine their operations. By analyzing data at the ASIN and keyword level, sellers can diagnose sales funnel issues, optimize keyword strategies, seize market opportunities, and achieve data-driven performance growth. These features empower sellers to understand how their products are performing in search and how customers are finding them, enabling more informed decisions and improved campaign effectiveness.

12/31/2025 Logistics Industry Insights
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Air Cargo Transportation: Complete Analysis of Core Advantages & Key Features

Air Cargo Transportation: Complete Analysis of Core Advantages & Key Features

Air cargo transportation, with its advantages of speed, short distances, and low investment, has become an important mode of modern logistics. It offers strong flexibility and high safety, making it suitable for time-sensitive and high-value goods. However, high transportation costs and the specific requirements for certain types of cargo must also be considered. Businesses should choose the transportation method wisely based on logistics needs.

07/14/2025 Logistics Encyclopedia
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Amazon Enhances Analytics with Search Dashboard for Sellers

Amazon Enhances Analytics with Search Dashboard for Sellers

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard includes two key components: Search Catalog Performance and Search Query Performance. These dashboards empower sellers to analyze buyer search and purchasing trends, optimize product listings, and refine marketing strategies. By leveraging these insights, sellers can effectively improve sales performance and gain a competitive edge within the Amazon ecosystem. The data provided allows for a more data-driven approach to Amazon operations, leading to better informed decisions and ultimately, increased revenue.

12/30/2025 Logistics Industry Insights
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Amazon Tightens FBA Shipment Rules for Sellers

Amazon Tightens FBA Shipment Rules for Sellers

Amazon has introduced Shipment Performance metrics, requiring sellers to pay attention to key assessment points like labels and quantities to avoid exceeding limits, which could lead to FBA shipping restrictions or even account suspension. The new "Oversize" storage type also presents challenges for sellers of large items. This article provides a detailed interpretation of the Shipment Performance assessment rules and offers practical advice for sellers to comply with the new regulations, helping them operate compliantly and avoid risks. It focuses on understanding the performance metrics and providing actionable strategies.

12/30/2025 Logistics
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LNG Carriers Fuel Global Clean Energy Transition

LNG Carriers Fuel Global Clean Energy Transition

LNG carriers, specialized vessels for transporting liquefied natural gas, play a crucial role in the global energy supply chain. This article elucidates the definition, characteristics, classification, structure, and workflow of LNG carriers, emphasizing their significant role in connecting natural gas production sites with consumer markets and promoting the global supply of clean energy. It also highlights their characteristics of high technology, high safety, and high efficiency. They are vital for ensuring reliable and sustainable access to natural gas resources worldwide.

11/03/2025 Logistics Encyclopedia
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Guide to Insuring Highvalue Goods in International Shipping

Guide to Insuring Highvalue Goods in International Shipping

This article provides an in-depth analysis of insurance logic for high-value goods under the international small package insured value service. It covers key aspects such as the definition of high-value goods, risk identification, premium pricing, value verification, claim scope, and risk prevention. Practical suggestions are offered to help you effectively mitigate risks in cross-border trade and achieve stable profits. The analysis aims to provide insights into securing high-value shipments and navigating the complexities of international parcel insurance to minimize potential losses.

11/03/2025 Logistics Encyclopedia
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UPS DHL Command Premium for Express Shipping Services

UPS DHL Command Premium for Express Shipping Services

Commercial express services like DHL/UPS are expensive, not just due to brand premium, but also investments in core areas like speed, stability, and service network. This article analyzes the five-fold value supporting their high prices: air freight resources, last-mile delivery, quality control, prioritized customs clearance, high compensation, and customized solutions. It also analyzes the necessity of choosing commercial express for scenarios such as high average order value, urgent orders, and brand maintenance, highlighting when the added cost is justified by the superior service and reliability.

11/03/2025 Logistics Industry Insights
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Amazon Warns Apparel Sellers of Rising Return Rates

Amazon Warns Apparel Sellers of Rising Return Rates

Amazon is issuing warnings to merchants, particularly apparel sellers, with 'high return rates.' This aims to reduce platform operating costs and enhance shopping transparency. This article delves into the causes of high return rates, explores the impact of the 'high return rate' label, and provides effective strategies for sellers to lower their return rates. The goal is to help sellers succeed in the competitive e-commerce market by improving product quality, providing accurate descriptions, and offering better customer service, ultimately leading to higher customer satisfaction and reduced return rates.

12/29/2025 Logistics Industry Insights
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Douyin Shop Guide Tips for Product Selection and Success

Douyin Shop Guide Tips for Product Selection and Success

This article provides a detailed analysis of product selection strategies for new Douyin Shop sellers. It emphasizes avoiding high-investment, high-after-sales, and high-risk categories, recommending easy-to-start categories such as smart home, personal care and household cleaning, toys, and pets. It also discusses the risks and opportunities in the women's clothing category and proposes refined operation techniques to help new sellers gain a foothold and achieve profitability on the Douyin e-commerce platform. The guide aims to help new sellers to start their business steadily and achieve profitability.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Gain Edge With Fourstep Ad Strategy

Amazon Sellers Gain Edge With Fourstep Ad Strategy

This article provides a practical guide to Amazon advertising, detailing four key steps to building a successful campaign: categorizing products by ASIN, selecting target ASINs, building and launching the campaign, and continuously reporting and analyzing performance. By following these steps, sellers can optimize their advertising strategy, increase product visibility, and boost sales. This guide focuses on leveraging ASIN targeting for improved ad performance and better ROI.

12/29/2025 Logistics Industry Insights
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